Marie-Lou Cipolat, co-founder of Marketing Studio, takes stock of the confusions and misunderstandings that reign around solutions exempt from consent. This follows up on his LinkedIn post:
“I'm tired of solutions that sell you the moon by telling you “Depending on the settings of our solution, you can track the people who said no to cookies”
We asked him to explain the problem to us and here are his concrete answers (you can listen to the audio or watch the video, as you prefer!) :
You can also watch the interview here:
