Yes, you read that right!
Marketing Studio 360° evolves with this new feature that you should like: automatic detection of the good or bad performance of your levers.
Every week, you can now visualize the campaigns that are underperforming or doing well, in full auto-pilot mode!
Performing or underperforming is based on 2 fundamental variables:
- The adequacy of the expected role of the lever in the conversion path and its real role.
- The contribution of the desired type of customers vs the type of customers actually provided (New/Old customers)
The + for you:
- information directly available on your Marketing Studio dashboard and Your Daily Mail
- monitoring for each campaign
Optimizing this dimension is achieve an average of 20% savings on the use of your CPC budgets and 5% in incremental turnover.
Next step
Already a Marketing Studio customer? See you on the platform.
If you are not a user and want to know more about the solution, make an appointment with Marie-Lou below:
